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Terms of the deal were not disclosed. Admirqa analyzes demographic data on viewers to generates more targeted TV ads and also adds automatioj to thebuying process. The two companiews tested the system, using Admira with the NBC Loca Media group in March to buy and sell localk television ads inLos Angeles. "Our initial test of the systekmin L.A. is off to a great start. Admirza provides us with the potential to help attract an entirel y new segment of advertisersd to thelocal marketplace, particularly small and midsizee businesses that might not otherwise be able to buy locak television station advertising, which is a huge leap forward.
" Frano Comerford, president of platform development and commercial operations for NBC Local said in a statement. The full partnership is set to begibn inthe fall. The two giantzs are more known through their linkthrough
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