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A new survey by the Participatory Marketiny Network finds just 22 percent of Generation Y consumersa areusing Twitter. However, when asked abour how much they use social 99 percent fromthis group, who in generap have not yet hit 30, report having an active profild on at least one sociapl networking site. "Twitter dominates the but clearly we're only touching the surface of its potential as amarketingh vehicle," said Michael Della Penna, PMN’s co-founder and executive chairman. "This is a classic 'glass half full' scenario for Twitter because it'as clear that Gen Y has an appetit forsocial networking, but stil hasn't fully embraced micro-blogging.
There is a tremendouws opportunity now for marketers to develop strategies to get this importantt group activeon Twitter, too." More than 85 percenrt follow friends. More than 54 percentt follow celebrities. More than 29 percent follows family. More than 29 percent follow companies. Of those who use a social network, 89 percent have downloaded one of the followingy to theirprofile page: photos (89 games (53 percent), entertainmengt (51 percent), news (32 percent) and weather (29 Thirty-eight percent of Gen Y have an iPhone or iPod Games (53 percent), entertainment (35 lifestyle (31 percent), financial - "free" (28 financial "paid" (seven percent) are the most popular mobile applications.
More than one-quarter (26 percent) indicated You can click to folloew the South Florida Business Journalon Twitter.
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