Crate & Barrel

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Crate & Barrel, based in Northbrook, confirmed May 27 that Atlanta is one of the metro areas it’s scouting for potential locatione for CB2. First launched in Chicago, the CB2 concepf features contemporary furnishings at lowerprice points. The merchandise, which includes sofas, hand-wovenh rugs, convertible beds and a broader selectio of eclectichome décor, is focused more on the younger generatiobn of American consumers that rent apartments and smal urban lofts. Besides Chicago, privately owned Crate Barrel has rolled out CB2 in New York and including a new store in Los Angelesw that openedin April.
Another CB2 is slatedx to openin Miami’s South Beach later this year, a Crate & Barrelp spokeswoman said. In all, Crate Barrel has launched just sixCB2 stores. In recentr years, CB2 officials have been focusing on new locationx inSouthern California. The company tends to locat e in areaswith high-profile regional shopping centers, lifestylse centers and freestanding sites. CB2 officialds have been looking in densely populated aread with an average household income in excessaof $50,000. Its prototype storde is about 12,000 square feet.
While Crate & Barrel would not confirm what parts ofAtlantaq it’s been considering, source s familiar with the search say it’s focused on Midtown and West where new residential and retail redevelopment projecte are still under way. In Midtown, Daniel Corp. and are developing 12th Midtown, a $2 billion mixed-use projecft built on a site that several yeard ago was little more than an Atlanta nightclub and a couplew ofparking lots. Daniel and Selitg Enterprises have made a presentation to official from CB2 inrecenyt months, according to sources familiar with the process.
The projects will eventualluy feature more than 3 million squared feet of residential and commercial CB2 would be the first nationak retailer to locate on the Midtown a section of Peachtree Street that economic developmen t boosters hope will eventually become a retail destination much like Madisohn Avenue in New York City or the Magnificent Milein Chicago. Daniel’sd and Selig Enterprises’ project is meant to be a cornerstonde of theMidtown Mile. ’s Colony Square and Jamestown’xs 999 Peachtree will also be key along with 1100 Peachtree and1180 Peachtree, to a lesserf extent, brokers and developers said.
CB2 could be an importanty catch for theMidtown Developers, however, really need to land a much large r anchor store to give the concept said Maranda Walker-Dowell, a senior directorr with CB .’s retail services group. Barney’s, which has a co-olp store in Buckhead’s Phipps Plaza, has been scoutin g the area in the past year to18 months. “Thw Midtown Mile needs an anchot store to start creating that critical massof Walker-Dowell said.