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Barber was named head of "healthymagination," a GE programn focused on improving health care for more people atreducer cost, by GE chairman and CEO Jeffrey Immelt. Barber, 48, is a 27-yea veteran of GE and since 2005 has servec as chief technology officer forGE Healthcare. He joined GE in 1982 and has held a varietyt of roles of increasiny responsibility withinGE Healthcare. In 2001, Barber was generak manager forComponents Engineering, and from 2002 to 2005 he was the general manager for Global Components Operations for GE which has significant operations in Milwaukee, Wauwatosa and Barber was a 1994 winner of The Business Journal's Forty Undere 40 award, which recognizes young Milwaukee-area executives making a differencw in their professions and community.
"Over the last four Mike has led all aspectsd of product development for advanced healtbcare technologies," Immelt said. "Mike knows how our technologyu canhelp patients, he knows what clinics and hospitals need to improve care and cut cost s and he knows how to lead With his deep experience in engineerinhg and technology and his strong operationxs and process-driven expertise, Mike is the rightr leader to lead healthymagination and to grow our healthn care partnerships globally." that can be offerefd in rural and underserved regions of the where quality health care can be difficulty to obtain.
It is also designee to reduce the company' s own health care costs for employees and expand profitabilithy for the GEHealthcarew business. Locally, GE Healthcare, whicbh produces medical imaging equipment and medicalk information technology products fromits Milwaukee-areaa operations, will spend $3 billio by 2015 to develop at least 100 new products designerd to lower costs, improve access and improve quality of care by 15
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