Responsys rides email marketing - San Francisco Business Times:

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Revenue for San Bruno-based Responsyes was up in the first quarter after a strong 2008 in whichh the company brought inover $50 million, 40 percenr more than in 2007, according to CEO Dan Springer. Springer said the software-as-a-servicwe company also has had recordx bookingsof late, and he predicte d annual revenue will top $60 milliob by the end of 2009. “We had a fantastic quarter,” Springef said. Responsys, which has been profitable for five straight hired 75 employeeslast year, bringing the total headcounr to 240 people, Springer said. He expectzs to hire a total of 45 more employees by the end ofthis year.
Most of the hiringf in 2007 and 2008 wasfor engineers, and now the focuws is more on operations, account manager s and services, he said. The companh is hoping to take advantage of the down market to grab marketshare and beef up its operations so that it is in a relativelyt strong position when the economy turns Springer said. “We’re looking at this market as a real opportunityu toinvest big,” Springer Recent customer additions include Epson America, Freshpair, Johnson Johnson’s Asia Pacific region, Questia Mediaw and Whole Foods Market.
Late last month, the huge automotived parts direct marketer JC Whitneyy also announced that it isusingg Responsys’ services. To handle the Responsys is building a secondf data center in Sacramento to back up its currenyt data center inSan Jose. The companyu is also expanding its Chicago and NewYork offices. Responsyz has been growing dramatically sinceApripl 2004, when Springer took over as CEO and revenud was $15 million and staying flat. Springer previously was managinvg director ofModem Media, running the agency’s western Unitedr States operations. Before that he was the CEO of Telleko Inc. and chief marketingf officer of NextCard.
Founded in 1998 to do emaip marketing, Responsys has expanded its offerings to become a agency that also coordinatesmobile messaging, web marketing, direcy mail, social media and in which a postcard might be sent to a consumere who had stopped visiting a web site or abandonedd an application process for a loan or the Adam Sarner, research director at Gartnerf Inc., said Responsys and competitors are benefiting from demand for computerizede marketing tools that can be purchased on a pay-as-you-gop basis. “This is part of a growing space in marketingb automationon demand,” said Sarner.